Sunday, November 20, 2011

Essex Man and the lower petrol/diesel tax campaign


Following the lower petrol/diesel tax campaign, both the Daily Mail and Conservative Home have written about the possible influences of "Essex Man" on coalition policy:

Here's the Daily Mail:

"Conservative Election victories are won off the back of votes from the hard-working, lower middle class. If Cameron had done as well among these people as John Major did in 1992, he’d have a majority.

But in Robert Halfon, the Prime Minister might have found someone who can help him connect with them. Halfon is the Tory MP for Harlow, which is real White Van Man territory. He has a grasp of what makes these voters tick, built up through a decade of campaigning there.


Halfon is fast emerging as the Tory leadership’s ambassador to Essex Man. Osborne called him before the Commons vote on an EU referendum, and Cameron asked to see him after it. I understand that he and the Prime Minister discussed how best to get across what the Tories are doing for the striving classes.

Cameron and Osborne have been impressed by Halfon’s campaign against fuel duty. Indeed, a commitment to scrap January’s planned 3p increase might well be one of the Chancellor’s big announcements in the autumn statement."

You can see more here:




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